Coaching, using the techniques of Cognitive Behavioral Therapy (CBT) – Cognitive Behavioral Coaching – is a non-therapeutic approach dealing with non-clinical problems and challenges. Cognitive behavioral coaching is primarily aimed at acknowledging barriers that prevent change, clarifying your goals, working on potential obstacles and equipping you with the tools to fulfil your aims.

The approach has been found to enhance:

  • goal-striving,

  • well-being,

  • resilience,

  • emotional management,

  • sales performance,

  • ‘significant’ personal and professional value,

  • core self evaluation







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