“The greater the obstacle, the more glory in overcoming it.” – Moliere


Coaches provide support, structure, and encouragement to help clients fulfil their potential, make the most of their lives ,and move forward in the areas which they want to change – for example in their relationships, careers, fitness/sport, work-life balance or self-confidence.
By observation, listening and questioning, coaches explore with clients their situation, values and beliefs. They work with clients to find ways in which they might achieve their aims and help them to set appropriate goals. By remaining supportive and non-judgmental, life coaches encourage clients to maintain motivation and commitment and to find ways of overcoming barriers and setbacks. They may challenge assumptions through constructive feedback, but do not tell clients what to do; their main aim is to empower clients to take control of their life by finding answers for themselves.
The principles of coaching can be applied in many different ways: it can be delivered face to face, in groups, or at a distance by telephone, Skype, email or instant messaging, with access to our wide range of downloadable Internet resources.
Coaching can be used for various purposes, and it can be embedded in a variety of frameworks:

  • performance coaching;

  • career coaching;

  • relationship coaching;

  • stress management coaching;

  • emotional management coaching;

  • life coaching.

Generally speaking, a coach is the one who helps you identify and change those areas of your life which you find unfulfilling or unsatisfactory.
In many cases a life coach as a motivator and advisor is required when the person is in a transition phase and needs support.

Cognitive-behavioral approach can be adapted to almost every type of coaching. Application of CBT (Cognitive behavioral therapy) principles to coaching is initially aimed at assisting individuals in challenging regressive beliefs, developing capabilities, enhancing motivation, self worth, problem-solving abilities in order to eliminate psychological obstacles, which interfere with the goal achievement.









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